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NCAS believes that the role of media is immense: sensitising
and organising people about concerns and issues of public
interest and putting pressure on the policy makers, besides
being the most important tool for opinion formation in the
society.
NCAS
considers Media and Social Action organizations as the
conscience keepers of civil society.
The relation of media with social actions groups is
complimentary. Social action groups depend on media for
highlighting the issues on which they are working. Similarly,
media, being a social institution, looks at them as good sources
of information of social importance to cater to the need and
interest of its readers, viewers, and listeners.
Media
Advocacy Unit of NCAS facilitates interface between media
professionals and social action activists. It also proposes to
compile instructional aids to understand the theory and practice
of Media Advocacy. Its Delhi based counterpart assists the Pune
unit.
Activities
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Media advocacy capacity building programmes for social activists
at the grassroots, regional,
national, and international level
with a view to impart a general understanding of the functioning
of media and necessary skills and knowledge for media advocacy.
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Training programmes for young media students and journalists so
as to sensitise them about human rights and social justice.
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In-house production of Video Press Release, short films,
documentaries and docu-drama on social issues.
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Regular monitoring and content analysis of the mass media to
know the policy and performance of media house in
covering social issues.
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Documentation of traditional folk media available across the
country.
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Advocacy Feature Service for highlighting issues of social
concerns, etc.
- A state-of-the-art Media Lab so as to cater the production
needs.
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